Reltio Identity 360

One Person. One Profile.
One Connected Experience.

Make better decisions faster with consolidated, clean and connected profiles

Your customer, guest, member, or employee identity data resides in multiple systems, and often these systems have different versions of information. Inconsistent names, addresses, emails,  and preferences result in a disjointed experience and engagement. Unreliable identity data causes poor experience, broken transactions, rework, and revenue leakages and can expose organizations to regulatory compliance and identity governance risks. Having a single person identity is critical!

The Reltio Identity 360 identity platform aggregates, refines, reconciles, and relates Cloud-based user identity data from hundreds of sources to create a single source of truth for any person profile- your customer contacts, consumers, clients, patients, employees. Built on the flexible, responsive and scalable cloud-native platform, Reltio Identity 360 delivers a high performance, scalable and agile cloud identity resolution that adapts to your needs.  Flexible workflows help quickly adapt to changing compliance requirements and elastic infrastructure help you scale up or down as the business demands.

Ways to get Started

Watch a Demo
Weekly Office Hours
Get it Free

Watch the Identity 360 Demo

Reltio Identity 360 aggregates, refines, reconciles, and relates data from hundreds of sources to create a single source of truth for any Person profile.

Check out the demo video on how Reltio builds true 360° Person profiles.

Join a Reltio Expert for Identity 360 Open Office Hours

Check out one of our two weekly Identity 360 Open Office Hours Sessions to:

  • Have your questions answered LIVE by an Identity 360 expert
  • Understand the end-to-end process for getting started with Identity 360 — sign-up to value
  • Learn how to leverage Identity 360 for your specific use case

Get Identity 360 Completely FREE!

Customer experience is now a top priority for businesses. And, a single person’s identity is mission critical for happy and loyal customers who love engaging with your brand. Reltio Identity 360 can help companies make better and faster decisions with consolidated, clean, and connected profiles. Get Identity 360 for free, start immediately and scale up as needed.

Get started with the Industry-First FREE Cloud Service for Mastering Customer Identities


Consolidated Profiles:
Up to 10,000

Domain: Person-only
Support:  Self-service


  • Pre-configured data model, identity resolution and progressive stitching
  • Universal ID
  • North American Address standardization, verification and geocoding
  • Email & phone standardization
  • GDPR & CCPA compliance
Starting $2000/mth

Consolidated Profiles:
Tier pricing starting $2000/mth

Domains: Person-only
Support: Online


  • Country-specific Address standardization, verification and geocoding upon request
  • Pre-configured relationships & identity graph
  • Pre-configured governance workflows

451 Research shows how Reltio Identity 360 turns the tables on perceptions of difficult-to-implement legacy MDM.

Maximize the Value of Your Data Through Operational Efficiency With Our Robust Identity Solution

Reltio Identity 360 helps to master Person profiles. The identity solution brings together person data from all sources, matches, removes duplicates, and merges attributes to provide a single source of truth, and creates a universal identifier for the profile for operational and analytical applications. 

Reltio Identity 360 is available in free and premium packages. Get Identity 360 for free and expand as needed. See our package and pricing to select the option based on your business needs.



Reltio Connected Customer 360
  • One Person = One Profile
    Cleanse, match, merge, and unmerge data for consumers, contacts, and employees. You can establish a single source of truth by blending trusted data from a range of sources.
    Now, each person will be treated as the same person across channels and touchpoints.
  • Focused View for Each Function
    Dynamic and contextual profiles filter out the noise to help functional groups such as marketing, sales, service, and support find the insights they need to make fast data-driven decisions.
  • Enrich Person Data Profiles
    Automatically pull in and constantly enrich profiles with 3rd-party data to better understand your customers and their preferences. "Progressively stitch" or add new customer information to glean additional and more accurate insights.
  • Know Each Person's Network
    People don’t live or operate in isolation. Use connected graph technology to understand relationships and hierarchies across people and households. Combined with progressive stitching, you will have a complete picture of how your customer - network, products, services, and more related to one another. Helps you find new opportunities to sell and serve.
  • Governance
    Support for configurable workflows, reference data, task management, granular audit trails, and support for regulations such as GDPR and CCPA.
Dave Menninger, Ventana Research

 “Master data management is a critical capability for organizations. Our research shows less than one quarter are very confident in the quality of their data. Our research also shows organizations are moving their data processes to the cloud. Reltio Identity 360 will enable organizations to experience the benefits of master data management for free. The new generation of IT executives, many of whom are digital natives, are accustomed to feature-rich freemium models that deliver lasting value. Identity 360 provides an easy path to cloud-native, multi-domain master data management for Customer 360 and Enterprise 360 as those use cases arise.”

- Dave Menninger, SVP & Research Director of Data and Analytics Research, Ventana Research

How Reltio Identity 360 Can Help

  • CRM Effectiveness
    Provide a seamless experience across touchpoints with consolidated and mastered person data, relationships, and transactions.
  • Targeted Contextual Marketing
    Enable direct to consumer contextual marketing without the cost of duplicate mailings, flawed decisions due to dirty data, and low-quality leads.
  • Rewards and Loyalty
    Keep customers engaged in your loyalty and rewards program by providing a connected, consistent, and tailored experience for an audience of one.
  •  Privacy & Consent
    Keep privacy and consent preferences aligned and up to date across lines of business to avoid fines for contacting subjects without consent.
  • Fraud and Risk Monitoring
    Organized and mastered person data, external organization data, staff data, relationships, and transactions to enable risk and fraud transaction monitoring processes.
  • Process Optimization
    Improve your organization’s efficiency and reduce your cost-to-value ratio by reducing errors and the manual effort required of verifying customer data.
Master data management (MDM) in the retail industry accessed using laptop

Start small, use Reltio Identity 360 alongside your current solution, then scale up when you’re ready.