Reltio Powers Life Sciences
Connected Data Platform Profiles Power Customer Engagement and Sales Effectiveness
Trusted by 9 of the 10 top pharma companies
Reimagine Customer Data
for Life Sciences
As a life sciences executive, you’re responsible for leading initiatives to deliver digital innovation and improve customer experience. But it’s not easy to drive change in a complex life sciences business. You have to contend with limited customer access and stringent compliance regulations, as well as complex and dynamic account management requirements, plan and payment networks and more. Commercial leaders have to think beyond “reach and frequency”.
To contend with these MDM Healthcare industry challenges, eight of the top 10 global life sciences companies manage their healthcare provider (HCP) and healthcare organization (HCO) data with Reltio Connected Data Platform. This platform delivers the connected customer data these companies need to simplify all this complexity and power their key initiatives.
Reltio Enterprise 360 Site Intelligence is a new cloud service that enables Pharmaceutical Research & Development Teams and Contract Research Organizations (CRO) to centralize detailed data about study sites and Principal Investigators (PI)
Personalized Engagement is Difficult
without Connected Customer Data
As a leader who works in the life sciences industry, you know it’s crucial to understand and manage complex, dynamic professional and organizational affiliations. You need easy access to the most current and connected data about HCOs, HCPs and patients, including their relationships, interactions, treatments, and more.
However, too many life sciences organizations are stuck with legacy master data management (MDM) systems that only compound the complexity. You’re left without the business agility, enterprise-scale, and insight-ready data you need to bring big ideas to life.
Is siloed customer data or a legacy MDM system holding you back?
Impeding your sales productivity and visibility into commercial opportunities.
Stalling your digital innovation and customer experience initiatives.
Prohibiting you from gaining a cohesive view of affiliations between HCPs and HCOs, which hinders the effectiveness of your sales, marketing and compliance teams.
Leaving you struggling to comply with regulations, reporting requirements and privacy laws, which exposes your organization to significant risks and penalties.
Restricting your visibility into patients’ journeys, which constrains market access and the quality of patient care
Reltio Delivers Connected Data Platform Profiles that Power Market Success
Chief data officers, chief information officers, commercial, medical, and brand leaders at innovative life sciences organizations trust Reltio. We deliver the capabilities you need to manage all your HCP, HCO, product and patient data. With the Reltio platform, you can effectively manage the data you need, whether it originated in internal applications, third-party data feeds, omnichannel transactions, interactions, or social media.
“Reltio is at the heart of our digital innovation and customer experience initiatives. Reltio Connected Customer 360 empowers 1000s of sales reps and 100s of data stewards with the most up-to-date trusted customer profiles, including specialities, publications, preferences and consent, which is a requirement in the engagement economy. It allows us to manage customer data in a way that is agile, scalable and smart. Reltio Connected Customer 360 manages 25 million customer records with data from 20 providers across 65 markets, using an agile, scalable and smart approach to master data management.”
JOANNA WALKER, Global MDM Architect, AstraZeneca
Maximize the Value of Connected Data Platform Profiles
Improve Sales Effectiveness and Affiliation Management
Reltio Connected Data Platform can blend data from multiple sources, including internal applications, third-party data feeds, transactions, interactions and social media to create Connected Data Platform profiles that are continuously updated
Easily Manage Complex Product Data
Your brand, marketing, sales and compliance teams can trust the Reltio platform to deliver the complete, accurate and detailed product information they need to successfully execute product launches, perform competitive market and pricing analysis, and manage compliance reporting
Deliver Better Patient Experiences
Leverage a 360° view of the patient to fuel intelligent market access, patient services, patient support and advocacy. Understand the complete patient journey across all digital and non-digital touchpoints
Simplify Compliance
Reltio platform also helps your teams simplify compliance with standards like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) and the Health Insurance Portability and Accountability Act (HIPAA)
How Reltio Can Help
Boost business agility
Power digital innovation and customer experience initiatives by quickly and easily connecting data, onboarding data sources, updating profile attributes, and integrating with provider directories.
Fuel profitable growth
Harness the account and market insights you need to maximize marketing and sales effectiveness, so you can boost revenues, while reducing the cost of sale.
Simplify compliance
Simplify compliance with emerging privacy laws and regulations